Seershika Jarugula
Portfolio

Hi — I’m Seershika. I love turning data into decisions. My background mixes community outreach and analytics. The projects show actionable insights from clean raw data, & interactive dashboards that make complex metrics easy to explore.
Data Analyst skilled in Tableau, Power BI, Excel, and SQL LinkedIN.

Return Impact Dashboard — Prioritizes Fixes That Recover Margin

Compared product return behavior by exploring patterns within 10,000+ data logs, such as return rates shifting over time, varying geographically, and responding to shipping methods and promotional cycles. A lagged relationship between sales and returns also emerges, offering insight into post-purchase dynamics.


Funnel Bottleneck Detection and Cohort Analytics

Analyzed 4,845+ e-commerce event logs to build a 3-stage conversion funnel and cohort retention analysis, identifying three primary bottlenecks: low traffic to product pages, weak on-page engagement, and high checkout abandonment. Tracked retention for 6 monthly cohorts across 4 months, and to improve engagement and conversion.

Address

Sacramento, California

Email

Seershika02@gmail.com

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